EFFECT OF TELEVISION ADVERTISING ON CONSUMER PURCHASING BEHAVIOUR
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
In this study, our focus was to carryout a critical analysis on effect of television advertising on consumer purchasing behaviour. The study specifically was aimed at ascertaining the actual television advertisement of Omo detergent on the buying decision of consumers behaviour.
The study adopted the survey research design and randomly enrolled participants in the study. A total of 100 responses were validated from the enrolled participants where all respondent are active workers in the Unilever Nigeria Plc. The findings revealed that Since the X2 calculated value is greater than the critical table value that is 3.508 is less than 5.991, the alternate hypothesis which states that the Users of Omo blue detergent are directly influenced by the advertisement is rejected and the null hypothesis which states that the higher the Users of Omo blue detergent are not directly influenced by the advertisement is accepted. The result from this investigation proved that there is a significant relationship between Consumer purchase behavior and successful marketing. This implies that Consumer purchase behavior is not a fact finding process essential for successful marketing. The result from this investigation also proved that there is a significant relationship between Consumer purchase behavior and survival of an organization. This implies that Consumer purchase behavior is necessary for the survival of an organization
Related Project Materials
YOUTH PERSPECTIVES ON WAYOUT OF UNEMPLOYMENT ISSUE IN NIGERIA
ABSTRACT
The concept, unemployment is better mentioned than experienced. Our country, Nigeria, is hard hit with the problem of unemployme...
THE IMPACT OF EARLY CHILDHOOD EDUCATION ON ETHICAL DECISION-MAKING
ABSTRACT: Early childhood education (ECE) significantly impacts the development...
AN APPRAISAL OF THE ROLE OF GOVERNMENT IN POVERTY ALLEVIATION IN NIGERIA
ABSTRACT
The study was designed to assess the role of government in poverty alleviation in Kachia L.G.A, Kaduna state. From the NAPEP reg...
EFFECT OF STORE DESIGN ON MATERIALS HANDLING A CASE STUDY OF POWER HOLDING COMPANY OF NIGERIA (PHCN) KADUNA
ABSTRACT
This study examined the effect of Store design on the material handling of an organisation, taking PHCN Kaduna as the case study...
ROLE OF ACCOUNTING INFORMATION ON SMALL AND MEDIUM SCALE BUSINESS IN NIGERIA
ABSTRACT
The relevance of SME-sub sector in Nigeria’s economy has necessitated the need for empirica...
CONFLICT MANAGEMENT IN LOCAL GOVERNMENT SERVICE
BACKGROUND TO THE STUDY
The term conflict specifically means breakdown of relationship between parties...
THE INFLUENCE OF WORKING ENVIRONMENT ON TEACHERS’ TURNOVER IN PUBLIC PRIMARY SCHOOL
ABSTRACT
The aim of this study is to examine the influence of working environment on teachers’ turnov...
THE EFFECT OF E-LIBRARY ON STUDENTS ACADEMIC PERFORMANCE IN NIGERIA TERTIARY
ABSTRACT
This study was carried out to examine the effect of e-library on students academic per...
EFFECT OF SELF-INSTRUCTION STRATEGY ON PUPILS’ ACHIEVEMENT AND INTEREST IN MATHEMATICS
Abstract
This study examined the effect of self-instruction strategy on pupils’ achievement and interest...
THE ROLE OF MEDIA AND COMMUNICATION IN TOURISM DEVELOPMENT
ABSTRACT
The media is increasingly playing an important role in promoting tourism. The SAT Strategy (2013: 12) suggests that the opportun...
